The system fitness coaches use to build$10K–$100K+ months.
No massive following. No special credentials. Just the right steps, in the right order, with real support behind you.
You want to coach online.
Or maybe you already do and it's just… not working the way you thought it would.
You're posting content. You're trying to get leads. And you're still stuck at $5K months. Or $0 months. Or "I got three cheap clients and I have no idea how to get more" months.
You're charging like $70 a week because you don't feel like you can charge more. You're overthinking every post. You're trying to solve step 10 before you've done step 2.
You know this can work. You've seen other coaches doing it. You just feel like something is missing…
Five things move the needle. That's it.
Get these five working together and the math just works.
Trust
Content that makes strangers go "this person gets me."
Before anyone buys from you, they need to trust you. Trust comes from showing up consistently, sharing your real story, and proving you understand their struggle better than they do.
- Share your authentic journey
- Create content that speaks to their exact pain points
- Build credibility through consistency, not perfection
- Let your personality OUT (people buy from people)
Offer
A real transformation for a specific person with a specific pain.
Not just "online fitness coaching." Your offer needs to solve a real problem for a specific type of person. The more specific, the more valuable. A good niche will crush it — like some of our clients who can charge up to $8,000. A bad niche means you're wasting all of your marketing efforts!
- Define exactly who you help and what they struggle with
- Price based on the value of the outcome
- Make the result so clear they can taste it
Traffic
People actually seeing your stuff. Organic first. Paid later.
The best offer in the world means nothing if nobody sees it. We focus on organic content that builds trust while bringing eyeballs. Then we scale with paid ads once you've got the foundation. Ads absolutely crush it, and we teach our students ads whenever they're ready!
- Create content that stops the scroll
- Turn viewers into leads
- Scale with paid ads to add fuel to the fire
Chat
Take the sh*t out of your bio.
The sales process is about conversations and calls. But there's a difference between a good DM script and a bad one (hint: the difference is you getting ghosted by 95% of people). If your DM chat sucks and you get ghosted by 9 out of 10 people, just fixing that alone can double your sales without changing anything else.
- Master DM scripts that actually get replies
- Build a follow-up system and lead tracking system
- Fix the leaky bucket you didn't know you had
Close
Getting the yes without feeling gross. It's learnable.
Closing is a skill, not a talent. Learn how to handle objections, create urgency authentically, and help people make decisions that genuinely serve them.
- Understand their objections before they say them
- Create genuine urgency without manipulation
- Make saying yes the obvious choice
- Follow up without being annoying
Trust. Offer. Traffic. Chat. Close.
Master these five systems and you have a business. Skip one and you have a hobby.
Which path is right for you?
Two programs. Same proven system. The difference is where you're starting from and how fast you want to move.
Build Your Foundation
Your offer, your content, organic traffic, sales foundations. This is where you build the machine from scratch and get your first real wins.
What You'll Achieve
- Nail your offer so it actually sells for the right niche
- Create content that attracts clients even if you feel cringe
- Master organic traffic (maybe dabble in some low-cost ads if your organic slows down)
- Learn sales fundamentals that feel natural
What's Included
- 4-Week Onramp Blueprint
- Weekly group coaching calls
- Unlimited 1-1 Support Calls
- Reel feedback & content reviews
Scale What's Working
Paid traffic, funnels, tracking data, advanced sales, and building systems so the business doesn't collapse when you take a day off. This is where good becomes great.
What You'll Achieve
- Scale to $15K-$100K+ months consistently
- Run profitable Facebook Ads
- Build a team and delegate
- Create systems that run without you
What's Included
- Everything in Starter, plus:
- 1-on-1 coaching with Head Coach
- Private WhatsApp chat with Zac
- 6 live calls per week
Not sure which program fits?
Visionary: Everything in Scaler + Free International Events Each Year, 1-1 Private Mentorship with Zac, and Access to Zac's Business Network.
Book a free discovery call. We'll figure out exactly where you are and which path will get you to your goals fastest.
Book a Free Discovery CallReal numbers from real coaches
Watch their stories. See their transformations. These aren't actors—they're people just like you.
$4.4M+
Combined student revenue
500+
Coaches trained
$9.2K
Avg monthly revenue
2.2mo
Avg time to first $5K
Our Community In Action
Close to 10 years in the industry.
Built fitness coaching to $120K months. Made a few million from online coaching. Still run e-commerce brands.
And I was terrible at this when I started. No confidence on camera. No credentials that mattered. Felt cringe on camera.
I spent $140K on mentors over four years figuring out what actually works and what's a waste of time. Now I teach it.
You don't need to be special. You need the right things in the right order with the right support. That's what this is.
Is this right for you?
Check the statements that resonate with where you are right now.
Check the statements above that apply to you.
127+
Coaches like you
Action-takers only.
Check the boxes to see if you have what it takes.
95%
See desired results in 90 days
Common questions
Ready to build something real?
If any of this resonated, let's talk. Book a free non-sales call and we'll figure out together if this is the right move for you.
Stay massive.